Social Media Tips & Tricks

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Social Media Tips & Tricks

Social media platforms keep users informed, entertained, distracted, and purchasing at a near constant rate. For accounting firms, they also offer the singular chance to reach and connect with new potential clients, deepen your relationship with existing ones, and position your firm as industry leaders.

Let’s dive deeper into why you shouldn’t scoff at social media marketing and how to utilize these tools optimally.

Why Ramp Up Your Socials?

In short, it’s where people are! Socials are so pervasive that folks expect to be able to find more (useful) information about a business via Facebook, LinkedIn, or Twitter. These profiles are critical in offering them a taste of the business’s tone and personality. An aside: if your clients tend to cluster on other platforms, be sure to create and maintain a profile on those as well.

Ramping up social could also be useful in gaining a marketing edge over your peer accounting firms. The industry standard is currently pretty low so putting in that extra effort may pay off in attracting more clients!

Content Tips

  • Make it platform-specific. Try to avoid copy and pasting media and copy across LinkedIn, Facebook, and Twitter. This may come off as being out of touch with modern tech or just lazy. Posts which aren’t optimized for a specific platform also won’t get as much organic traction. This article covers a few tips for how to use each platform best.
  • Make it frequent. You don’t have to share content everyday but try to maintain a regular cadence of at least one post per week across platforms. To ease the burden of posting regularly, there are several tools through which you can queue and publish posts automatically – Sprout, Buffer, and SocialOomph are a few.
  • Make it human. Infuse personality into your tone and the content you’re sharing! This Sweet Fish article recommends a weekly “Meet a Firm Member” series which features accountants at your firm. This is an awesome way to make your social media presence (and your firm!) feel much more human and personable. Your followers don’t want to feel like they’re following a company – but a group of knowledgeable, friendly people!
  • Make it informative. Sharing informative posts is a way to offer value to followers and balance  posts which feel more “salesy.” They’re also a way to flex your expertise and that your firm is up to date with continuously changing regulations, laws, and rules. If you create clear, engaging, easily digestible posts which cover topics your followers care about – you’ll be golden. To determine which types of information to cover, consider the most frequently asked questions you get from clients about tax forms, deadlines, jargon, etc. This will render you a go-to resource  for followers potentially before they even enlist your services!
  • Make it timely. Be sure that the content you share aligns with larger happenings in the accounting world. This includes tax season deadline reminders but also the rolling out of new laws that might be relevant to your followers.

Be sure to check out this article from CPA Practice Advisor and this one from Sweet Fish – from which we drew inspiration from for this post!

Free up your team from admin work

Social Media Tips & Tricks

Social media platforms keep users informed, entertained, distracted, and purchasing at a near constant rate. For accounting firms, they also offer the singular chance to reach and connect with new potential clients, deepen your relationship with existing ones, and position your firm as industry leaders.

Let’s dive deeper into why you shouldn’t scoff at social media marketing and how to utilize these tools optimally.

Why Ramp Up Your Socials?

In short, it’s where people are! Socials are so pervasive that folks expect to be able to find more (useful) information about a business via Facebook, LinkedIn, or Twitter. These profiles are critical in offering them a taste of the business’s tone and personality. An aside: if your clients tend to cluster on other platforms, be sure to create and maintain a profile on those as well.

Ramping up social could also be useful in gaining a marketing edge over your peer accounting firms. The industry standard is currently pretty low so putting in that extra effort may pay off in attracting more clients!

Content Tips

  • Make it platform-specific. Try to avoid copy and pasting media and copy across LinkedIn, Facebook, and Twitter. This may come off as being out of touch with modern tech or just lazy. Posts which aren’t optimized for a specific platform also won’t get as much organic traction. This article covers a few tips for how to use each platform best.
  • Make it frequent. You don’t have to share content everyday but try to maintain a regular cadence of at least one post per week across platforms. To ease the burden of posting regularly, there are several tools through which you can queue and publish posts automatically – Sprout, Buffer, and SocialOomph are a few.
  • Make it human. Infuse personality into your tone and the content you’re sharing! This Sweet Fish article recommends a weekly “Meet a Firm Member” series which features accountants at your firm. This is an awesome way to make your social media presence (and your firm!) feel much more human and personable. Your followers don’t want to feel like they’re following a company – but a group of knowledgeable, friendly people!
  • Make it informative. Sharing informative posts is a way to offer value to followers and balance  posts which feel more “salesy.” They’re also a way to flex your expertise and that your firm is up to date with continuously changing regulations, laws, and rules. If you create clear, engaging, easily digestible posts which cover topics your followers care about – you’ll be golden. To determine which types of information to cover, consider the most frequently asked questions you get from clients about tax forms, deadlines, jargon, etc. This will render you a go-to resource  for followers potentially before they even enlist your services!
  • Make it timely. Be sure that the content you share aligns with larger happenings in the accounting world. This includes tax season deadline reminders but also the rolling out of new laws that might be relevant to your followers.

Be sure to check out this article from CPA Practice Advisor and this one from Sweet Fish – from which we drew inspiration from for this post!